The 5 best strategies behind bathroom remodeling marketing

Are you a contractor or home builder who wants to step up your digital presence?

So hear us out: bathroom remodeling marketing is all about promoting services that renovate or redesign bathrooms to your potential customers. If that’s your focus right now, this is the right place to learn the essentials.

This specialized marketing often targets homeowners looking to update, increase functionality, or improve the style of their bathrooms. The strategy in question, of course, can range from small updates like new fixtures or tiles to full-scale renovations involving plumbing, lighting, and layout changes – it all depends on the leads you wish to capture first. 

But enough about that. Let’s plunge into our professional tips to glory! Make sure to read until the end and learn how Target Ads can help you achieve success through digital marketing beyond mere theory, too!

Read also: Why hire a marketing agency for your construction company

Bathroom remodeling marketing comes down to 5 main strategies

If you know the basics behind digital marketing, you’ll be familiar with the following terms:

1. Digital Advertising
2. Content Marketing
3. SEO (Search Engine Optimization)
4. Referrals and Partnerships
5. Email Marketing

This is the secret to the formula of bathroom remodeling marketing – and here’s how it goes down:

1. Digital advertising

Digital advertising lets bathroom remodelers target specific audiences based on location, demographics, and interests. Platforms like Google, Facebook, and Instagram allow for precise targeting, helping you reach people who are actively searching for remodeling services or showing interest in home improvement. Our tips include:

• On Google Ads, running search ads with keywords like “bathroom remodeling [city]” can capture people searching for local services. Display ads with visually appealing photos of past projects can attract customers even if they aren’t searching directly.

• Did you know that Facebook and Instagram let you target users based on their interest in interior design or renovation? For example, a Facebook ad showing a before-and-after transformation with an inviting caption like, “Turn Your Bathroom into a Relaxing Oasis”, can draw people in, especially when the ad links to a consultation booking page.

2. Content marketing

Content marketing builds trust with potential customers by providing helpful information that showcases your expertise. Content can educate clients on the benefits of remodeling, inspire design ideas, or provide guidance on budgeting. Our tips include:

• Write posts like “Top 10 Bathroom Remodeling Trends for 2024” or “How to Plan a Bathroom Remodel on a Budget”. These articles not only engage readers but also improve your website’s SEO.

• Create short videos showcasing a bathroom remodeling process or walkthroughs of completed projects. A time-lapse video showing a bathroom transformation can be very engaging on platforms like Instagram and YouTube.

• Use Instagram or Facebook Stories to show project milestones, design tips, or customer testimonials. You could save these Stories under “Highlights” for easy access on your profile.

3. SEO (search engine optimization)

SEO ensures your business appears in search results when potential customers look up related services online. This involves optimizing your website with relevant keywords, creating quality content, and building backlinks. Our tips include:

• Include keywords like “affordable bathroom remodeling”, “luxury bathroom designs”, or “custom bathroom remodel [city]” throughout your website.

• Register on Google My Business, ensuring your business appears in local search results. Encourage satisfied clients to leave reviews, as reviews boost local SEO and lend credibility.

• Include alt text for images on your website using descriptive keywords like “modern bathroom remodel with marble countertops”. This small SEO detail can improve your chances of appearing in Google Images search results, which can attract visually-oriented customers.

4. Referrals and partnerships

Building relationships with complementary businesses can expand your reach. Partner with companies that already have established client bases in related fields, like real estate agents, interior designers, and contractors. Our tips include:

• Realtors may know homeowners looking to remodel their bathrooms before selling. Offer agents a referral fee, or provide clients a small discount if referred by an agent.

• Interior designers often get requests for remodeling ideas but may lack a remodeling team. You could partner with designers, letting them bring clients to you for the execution of the design.

• Arrange for flyers or business cards to be available at local hardware or home improvement stores, potentially offering a discount to customers who bring in a flyer.

5. Email marketing

Email marketing keeps your business top-of-mind by nurturing leads and staying connected with past clients. Sending regular newsletters or updates gives people insights into remodeling options and special offers. Our tips include:

• Send updates on trends like “Eco-Friendly Bathroom Remodeling Ideas” or showcase recent projects. Use this space to share blog articles, customer testimonials, and tips for upkeep after a remodel.

• Offer discounts or incentives during quieter seasons. For example, sending out a holiday-season email promotion like “New Year, New Bathroom – 10% Off Winter Remodels” can attract new clients.

• After finishing a project, send follow-up emails asking for feedback, encouraging reviews, or offering a referral discount for any friends or family the client refers.

The importance of an optimized website

Here’s to hit the nail on the head regarding everything we just said. The best way to accomplish these goals is through a professional website for your bathroom remodeling business – as it serves as the digital “storefront” where potential customers can learn everything they need to know. 

You see, more than just a virtual presence, a website acts as a “hub”, in a sense, where all other marketing efforts converge. It allows clients to read about your services, explore your project portfolio, view client testimonials, and get in touch for consultations. A well-designed, fast, and easy-to-navigate website not only improves user experience but also establishes your credibility in an industry where trust and professionalism are key.

An optimized website also means visibility. By implementing a strong SEO strategy (starting with relevant keywords like “bathroom renovation”, “luxury bathroom design”, and “shower remodel”, for instance) your website will be more likely to appear in Google search results when potential clients look for bathroom remodeling services. Effective on-page SEO practices, like using meta titles, descriptions, and headers with these keywords, further enhance this visibility. Additionally, make sure to work on your Google My Business listing, as it ensures that your website captures the attention of people in your service area.

High-quality, relevant content is another pillar of optimization. Blog posts on remodeling tips, video tours of projects, and case studies help potential clients see your expertise firsthand, positioning your business as an authority in the remodeling space. Building credibility through backlinking – in other words, where reputable industry sites link to your content – further strengthens your online authority, making your site more likely to appear in search engine results.

Consistently monitoring your site’s performance with tools like Google Analytics allows you to assess visitor behavior, identify popular pages, and adjust your content and strategy accordingly. Tracking metrics such as bounce rates and conversions provides insights into how effective your site is at converting visitors into leads, as we mentioned before.

Ultimately, your website should serve as the central hub of all marketing activities. It’s where every ad, social media post, email campaign, and local listing should guide potential customers back to. With an optimized website, you create a foundation that not only showcases your business but also serves as a powerful launch point for future growth and customer engagement!

Get professional help with your bathroom remodeling marketing strategies!

As you can imagine, the truth is that this whole ordeal requires a combination of old and new strategies tailored to the unique needs of your business. The whole picture can be a little more complex than your traditional marketing endeavors – and that’s another reason to work with professionals in the marketing area.

Professionals like us here at Target Ads, who specialize in digital marketing and sales consultancy, focus on creating specific marketing campaigns that cost as little as possible while providing the best possible results!

So get in contact today to learn more about our services and start implementing these strategies; set your business apart in a competitive market and take all these plans off the paper!