May 1, 2020
Metric Explained: Quality Score
Following the series of posts about digital marketing metrics, we come to one that brings with it many mysteries within Google Ads: the Quality Score (or Quality Index).⠀⠀⠀⠀⠀⠀This metric was brought by Google as a necessity so that advertisers display quality ads to platform users. When searching for something, the user expects...
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May 1, 2020
3 Sinais De Que Sua Campanha Imobiliária Foi Mal Planejada
Já rodamos dezenas de campanhas para captação de imóveis aqui – e inclusive já “caímos de paraquedas” em meio à campanhas já em andamento.⠀⠀⠀Aqui vão três sinais de que sua campanha imobiliária provavelmente foi mal planejada. 1. Não há definição de público ou avatar. É muito importante definir pelo menos um esboço de avatar e ...
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April 7, 2020
Step by Step: How to Create an Audience of Who Engaged With Your Posts on Instagram
Learn how to set up a custom audience of those who have already engaged with your business Instagram.
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April 7, 2020
The 3 Different Types of Keywords in Google Ads (And We’re Not Talking About Matching).
Understand how different keywords at different stages of the funnel can make a difference.
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