May 1, 2020
How to calculate the CPA of a campaign?
One of the most important metrics, if not the most important, of your digital marketing campaigns is your CPA (Cost per action or cost per acquisition). As the name suggests, CPA measures how much you are paying for each desired action in your campaign.⠀⠀⠀⠀⠀ To measure CPA, the first step is to define...
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May 1, 2020
Marketing professionals prefer Google Ads to SEO, says research.
In a recent survey carried out by BestSEOCompanies.com that dealt with different digital marketing issues with 1000 professionals and consumers, it was found that both SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are considered efficient, by 90% and 87% of professionals respectively. Now, when asked what their preference is between SEO and Google ads, 64%...
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April 7, 2020
Step by Step: How to Create an Audience of Who Engaged With Your Posts on Instagram
Learn how to set up a custom audience of those who have already engaged with your business Instagram.
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April 7, 2020
The 3 Different Types of Keywords in Google Ads (And We’re Not Talking About Matching).
Understand how different keywords at different stages of the funnel can make a difference.
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