So you want to learn how to do digital marketing for tile contractors. Good – better late than never.
Marketing strategies have come a long way since traditional TV advertisements. Nowadays, no matter the professional field of activity, companies have learned to use all virtual forefronts to their advantage – there’s no visible limit when it comes to the vast space of the Internet. Social media has changed the way people interact with each other, and that includes how companies reach their customers. If you work in the construction business, particularly as a tile contractor, there are specific approaches you can use to spread your brand awareness and win your clients’ hearts.
So keep up with us today to learn the details of digital marketing for tile contractors – with tips and suggestions from our top experts to help you out on this journey.
Read as well: Digital marketing for flooring companies – 5 ways to succeed
Digital marketing for tile contractors: the first steps to success
Digital marketing as a whole is the practice of promoting products or services using digital channels to reach consumers. This includes a wide range of activities conducted through virtual avenues like social media, websites, search engines, email, and SMS – but more on that in a bit. The key here is using both paid and organic means to promote your tile services, as well as anything else your company might offer.
The key to promising digital marketing is getting new clients and retaining the current ones in a concise manner, establishing yourself as a name of reference on the market. By harnessing its power and versatility, you can bring significant growth to your tile business and never trail behind the competition by not knowing what’s trending.
6 ways to profit from digital marketing for tile contractors
The following tips have been explored and reviewed by our team of professionals over the years – and although each works individually, together they form the framework of the layered foundation you want to raise. So – are you ready to read about each topic in depth?
1. Niche targeting
Niche targeting involves concentrating on a specific segment of the market that may be overlooked by larger competitors. As a tile contractor, this could mean specializing in eco-friendly tiles, luxury high-end designs, or custom mosaic creations – whatever makes your brand stick out among the rest, especially at first sight. By doing so, you can establish yourself as the go-to expert in that niche.
2. Customer engagement
A crucial factor in building lasting relationships from the get-go. You can engage with customers through personalized service, responding promptly to inquiries, and following up after a sale to ensure satisfaction.
This can also be done through online reviews – which can significantly influence potential customers. Encouraging satisfied clients to leave reviews on platforms like Google, Yelp, or even your professional Instagram profile (under a picture of a new product, for instance) can enhance your reputation and trustworthiness. Additionally, ensure your business is listed in local online directories and that your company’s information is consistent across all platforms. There’s nothing worse than losing a client due to typos that can be avoided in the first place!
3. Email marketing
As the name suggests, email marketing involves segmenting your client email lists (which you should always gather upon first contact) to send custom content. Try to craft some engaging emails that include promotions, new product announcements, and valuable tiling tips, especially if you know which products they have purchased. Use email automation tools to schedule campaigns and follow-ups efficiently, and analyze campaign performance to refine strategies and improve engagement.
Read also: Marketing for homebuilders – the right way to do it
4. Paid traffic (pay-per-click campaigns)
Paid traffic can be highly beneficial for tile contractors looking to attract more clients and grow the business. By bidding on keywords related to tile services – such as “tile installation,” “tile repair,” or “kitchen tiling” – you can appear at the top of search results when potential clients search for these services.
There are also ads specifically designed for local service providers, helping you appear in local search results and including features like customer reviews and contact information. You can also bet on display ads, which can be used to target users who have previously visited your website or those browsing sites related to home improvement and renovations. Keywords to keep an eye out for also include:
- Professional tile installation
- Expert tile contractors
- Tile repair and replacement
- Custom tile designs
- Bathroom tile transformations
5. SEO (search engine optimization)
Local SEO is the opposite of paid traffic. It is the process of optimizing your online content to attract more business from relevant local searches organically – like incorporating specific keywords into your website content (use Semrush or Google Keyword Planner for this), getting listed in local directories, and ensuring your content answers useful doubts that may draw people into buying your products or services. Other techniques include:
- Optimize your Google My Business profile: Ensure your business information is accurate and up-to-date, including your address, phone number, and hours of operation. Regularly upload photos of your projects and encourage customers to leave reviews people can refer to.
- Use location-specific keywords: Incorporate words that include your city or region in your website content, such as “tile installation in [city name]” or “ceramic tiles in [city name]”. This helps local customers find your services when nearby.
- Create local content: Develop blog posts or web pages that address local interests or issues, like “Best tiles for [city name] homes” or “Top tile trends in [city name]”. This can attract local traffic and improve your relevance in local searches.
- Build local backlinks: Collaborate with local businesses or participate in community events to earn backlinks from local websites. For example, sponsoring a local event or partnering with interior designers can provide valuable local links.
- Ensure mobile-friendliness: Make sure your website is mobile-friendly since many local searches are conducted on mobile devices. A mobile-optimized site enhances user experience and helps with local SEO rankings.
6. Social media marketing
We’ve mentioned social media before – and for many reasons. Consider the fact that everybody has it; so why not exploit it to your advantage? Social media marketing is a powerful tool for reaching and engaging with your audience as a tile contractor because it allows you to:
- Focus on social media platforms that match your target audience. Instagram is great for showcasing visual content, while LinkedIn can be useful for B2B connections and networking;
- Post high-resolution images and videos of your tile projects – before-and-after photos or project walkthroughs can be particularly engaging and demonstrate your craftsmanship;
- Respond to comments and messages promptly;
- Share industry news with precise hashtags to boost your social media presence, like #TileMasters, #TilingInspiration, #TileDesign, #TileCraftsmanship, and #TileReformation;
- Create interactive content like polls or Q&A sessions – this fosters a sense of community and builds relationships with potential customers;
- Implement paid social media ads, reaching a broader audience and driving traffic to your website. Your ads can be based on demographics, interests, and location to bring out the most benefits.
- Regularly review your social media analytics to understand what content performs best. You can then use these insights to refine your strategy and improve your engagement and reach over time!
Target Ads is the partner your company needs!
At the end of the day, companies that embrace these marketing trends and integrate them into their customer service are better positioned to excel in a competitive market. Whether you are a tile contractor or a construction businessman, you can use these 6 strategies to professionally grow over time – and expect bright results.
But we know how difficult it might be to straighten out every single strategy and incorporate it in a non-stop routine. Contractors already have a lot on their hands, and that’s why companies such as Target Ads exist: to help you on the marketing front, while you worry about daily business and your clients’ satisfaction above all.
In other words, you can count on us to implement the best possible marketing strategies for your company, from planning to execution. Leave the technical part to our professional team as you focus on what matters: the relationship with your customers. As a Brazil-based marketing agency, our service has helped several industries thrive with lucrative results and opened up a new frontier of customer fidelity.
English 
Português do Brasil